Hola! I'm Pamela Alegria.

FIATUSA.COM Redesign

Agency: SapientRazorfish_ Role: Design
Lead Designer on FIAT U.S. digital work including: two responsive site re-designs, the FIAT 500X launch, the FIAT 124 Spider launch and all the maintenance day to day work.

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FIAT 124 SPIDER LAUNCH

Lead Designer || Digital

The ask: to create a countdown clock to reveal the all-new FIAT 124 Spider. So we created The FOMO (FIAT or Miss Out) Digital Campaign that consisted of a fashion forward human countdown with downloadable wallpapers that lead to the launch of the FIAT 124 Spider vehicle.

FOMO COUNTDOWN CLOCK

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FIAT 124 SPIDER VIDEO

Art Direction || Web Video

The ask: to create a video that showcases how the performance stripe is hand painted on the hood and trunk of the FIAT 124 SPIDER ABARTH.

https://www.fiatusa.com/abarth-spider.html

The Performance Stripe | FIAT® 124 Spider Abarth

LAVAZZA CAMPAIGN

Lead Designer || OOH || Digital || Social || TV

To raise awareness and create buzz, Lavazza, a long-time sponsor of the US Open, asked us to create a 360 campaign.

What a better way to do so than bringing back the tennis legend... Andre Agassi.

Teaser ads where placed all over NYC to announce the partnership and his comeback. #IMBACK campaign became a hit and led up to a reveal video that played at the stadium.

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FIAT A TO X CAMPAIGN

Lead Designer || Digital || Social || OOH

The ask: to create awareness about the All-New FIAT 500X Crossover. To do so we launched a teaser campaign called 26 Days of X were a new letter was revealed each day to educate the consumer with interesting facts and features about the 500X Crossover. OOH Billboards where also created for the LA Auto Show.

Life doesn't go from A to Boring, it goes from A to X.

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TROPICSURF

https://www.tropicsurf.com/

Lead Designer || Web Design

The ask: To re-redesign their website and integrate an e-commerce section for their newly sunscreen products.

FORD WEB VIDEOS

Art Direction || Web Videos

The ask: To create funny videos to better explain the new features of the Ford vehicles following the brand's Hispanic campaign #SiTodoFueraComoUnFord (If Everything was Like a Ford)

Please click on the CC icon to view the English Subtitles.

FORD FOCUS SYNC

#SiTodoFueraComoUnFord

FORD FUSION REAR BACK UP CAMERA

#SiTodoFueraComoUnFord

FORD ESCAPE SYNC WEATHER ALERT

#SiTodoFueraComoUnFord

FORD FORWARD COLLISION WARNING

#SiTodoFueraComoUnFord

FORD ESCAPE HANDS FREE LIFTGATE

#SiTodoFueraComoUnFord

ZUBIAD.COM

http://www.zubiad.com/

Art Direction || Website Design || UI / UX

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Venturespring Landing Page Design

Creative Lead // Landing Page Design
Venturespring is a digital transformation firm and early growth venture capital fund that match-makes corporates with game changing startups.

Visit Site: http://venturespring.io/